To create a network of the historic country houses and villas of the Versilia Riviera to promote the facilities and events offered. To introduce methods and strategies, which are locally sustainable and compatible with the identity, resources and potential of the area, to enhance and promote facilities and services. Introduce an innovative product on the national and international tourism and culture market.
Our aim is to show how the cultural heritage, through appropriate and integrated management, can realize a significant contribution to the social, cultural and economic development of the Versilia Riviera.
The long-standing professional know-how of a group of dedicated individuals; the specialist knowledge of a network of academic experts; the active involvement of each of the seven municipalities comprising the Versilia Riviera; first-hand local knowledge and marketing experience.